Shaping brands FOR meaningful impact
Independent strategic advisors, combining creative craftmanship with sharp strategy. We’ll work alongside you to shape a brand experience that captures your audience and delivers results.
Our Services
Every brand holds a position—by chance, or through strategic insight. Our approach is deeply rooted in understanding your unique challenges and opportunities.
For us, it’s not just about making an impact; it’s about making the right impact. Meaningful impact can take many forms—whether it’s driving sales, attracting top talent, reducing environmental impact, engaging stakeholders, shifting behavior, or boosting employee engagement, the right impact requires a sharp strategy and meticulously crafted brand experience.
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Sharp strategy
Insight fundament. Qualitative, quantitative, desktop research, building reports.
Stakeholder mapping & management. Involvement, presentations, workshops.
Plan for change. Define KPIs, measurement, strategic arguments, roadmap.
Brand strategy. Create or sharpen. Vision, purpose, values/ key believes, positioning, strategic narrative etc.
Brand architecture. Maximise the potential of your portfolio of brands.
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Brand experience
Health check. Assessing brand experience. Brand audit. Competitive audit.
Brand management. Securing the optimal brand experience across touch points.
Design management Using design to bring strategy to life
Creative brief . Design & communication.
Concept development .
Visual identity. Visual toolbox: Logo, font, colours, photo/illustration, movement etc
Packaging design. Shelf impact
Company and product naming. Balancing creativity, ownership, growth potential and strategy
Work
Meaningful progress with GC Rieber Minerals
At Swoon, we know transformation is about more than just a new name or logo. It’s about creating energy, alignment, and a clear vision that inspires progress. That’s exactly what we achieved with GC Rieber Salt as they took a bold step forward to become GC Rieber Minerals.
Our role? Partnering with their talented team to guide the transformation. We provided strategic brand advice to sharpen their edge, ran team workshops to energize and align their people, and ensured a seamless name change. Through clear messaging and impactful storytelling, we helped GC Rieber Minerals connect with their audience and confidently step into the future
“Swoon’s team truly understands what it means to create meaningful impact. They didn’t just guide us through a repositioning; they helped us reconnect with who we are. Their energy, creativity, and ability to see the bigger picture made every step of the journey inspiring and the results speak for themselves”
Steffen Richardsen
Managing Director GC Rieber Minerals

How do we aim for the heart?
📸 AI
- Building a plan for change - Brand management for hire - Brand health check
- Building a plan for change - Brand management for hire - Brand health check
- Employer branding - Brand platform - Visual identity
- Employer branding - Brand platform - Visual identity
GET IN TOUCH
Let’s discuss the growth potential for your brand
hello@swoon.no
(+47) 41459623
Not sure when you need to call Swoon? Here’s a quick checklist to help you decide:
✔️Need to shape the brand for meaningful impact
✔️ Lack in-house branding expertise
✔️Need to create or strengthen your brand’s strategic foundation
✔️ Stakeholders need involvement.
✔️ Need help naming your company or product
✔️ Overwhelmed with work and need extra support. (CMO for hire)
If any of these sound familiar, Better Call Swoon - or just send us a message
