Through comprehensive brand assessments and analysis of key brand metrics, we identify strengths, weaknesses, and opportunities within the brand portfolio. We assist with brand strategy, insight, naming, rebranding, and repositioning efforts to maximize loyalty. Additionally, we craft compelling investment decks that clearly communicate the brand’s value proposition and potential to stakeholders, enhancing investor confidence and facilitating smoother transitions. By strategically managing the brand, we help unlock hidden value and drive long-term growth and profitability.

• Brand quality assurance: Acting as your brand’s custodian, we maintain quality standards. From visual identity to messaging consistency, we safeguard your brand’s integrity.

• Solving key branding tasks: We have extensive expertise whether it’s crafting compelling narratives, refining brand guidelines, or executing strategic direction, we’ve got you covered.

• Management for hire: Need specialized brand management? We step in as your dedicated colleague, ensuring alignment with your vision and goals.

The framework that guides how the brand engages with the world. It is a long-term plan outlining the market positoning to establish a strong fundament for growth.

Crafting a brand strategy or supporting your team in the process of building the strategic framework.

·       Vision / purpose

·       Values / guiding principles

·       Positioning

·       Brand platform

·       Stategic narrative

A name is the very short story of the brand. Discovering the ideal product name can be challenging, and altering a company's name can be even more so.

We specialize in the art of balancing creativity, legal ownership, stakeholder engagement, strategic direction, and growth potential to identify the perfect brand name.

• Naming brief

• Stakeholder management. Workshops, competitions, presentations etc to involve key stakeholders.

• Corporate name

• Product name

• Name strategy for the brand portfolio

• Implementation plan

Brand architecture is the structure of brands within an organisation.

By strategically managing your brand portfolio, we ensure that your target audience easily comprehends your identity and purpose and we create the shortest path to engagement, loyalty and sales.

Brand architectures evolve and need continuous evaluation, guidance, and active management in response to market dynamics.

• Brand portfolio assessment

• Valuation of potential structures

• Anchoring and implementation plan

Design is a powerful tool to bring strategy to life and create captivating brand experiences. The visual identity need to clearly show off what the brand stand for whilst the visual tools makes the identity easily manageable across all touch points. Understanding how design can create competitve advantige for the shelf life of fmcg brands is equally important. We have key expertise using design to create measurable results.

• Visual audit

• Creative brief (task description)

• Stakeholder communication and coordination

• Project planning and scheduling

• Budget management

• Managing design projects ensuring meaningful impact