GC Rieber minerals
Making crystal clear progress
At Swoon, we believe transformation is about more than just a new name or logo. It’s about creating energy, alignment, and a clear vision that inspires progress. That’s exactly what we achieved together with GC Rieber Salt as they took a bold step forward to become GC Rieber Minerals.
THE CHALLENGE
Salt and minerals often live in the background—only noticed when it’s not available. GC Rieber Salt recognized they needed more than just a refreshed name; they needed a shift in focus. The goal was to move from being seen as a product provider to becoming an indispensable partner meeting their clients’ evolving needs.
Our solutions
Strategic brand advice: Long-term strategies to redefine their competitive edge, paired with practical, day-to-day guidance to ensure consistent messaging, effective decision-making, and alignment across all touchpoints
Leadership and board presentations: Connecting business goals with brand strategy.
Team alignment: Workshops that energized multinational teams with knowledge, focus, and enthusiasm.
A seamless name change: From GC Rieber Salt to GC Rieber Minerals—executed with care and precision.
Clear messaging: Developing a unified communication platform and key messaging for both internal and external audiences.
Sustainable storytelling: Creating videos, presentations, and content aligned with the company’s values. We repurposed existing assets to minimise production impact and maximise engagement.
Crystal-clear direction: A well-defined path forward that builds on GC Rieber’s 140-year legacy while setting the stage for growth.
Powerful positioning: A compelling brand story that resonates with clients and motivates teams.
Seamless transition: The name change was smooth and stress-free, empowering the company to embrace innovation without losing its roots.
THE IMPACT
“Swoon’s team truly understands what it means to create meaningful impact. They didn’t just guide us through a repositioning; they helped us reconnect with who we are. Their energy, creativity, and ability to see the bigger picture made every step of the journey inspiring and the results speak for themselves”
Steffen Richardsen
Managing Director GC Rieber Minerals
Are you ready to build a brand that drives impact?
At Swoon, we craft strategies that drive meaningful impact and create brand experiences that connect. Whether you’re looking for a fresh perspective, a sharper narrative, or a complete transformation, we’re ready to help you take the next step.